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We are excited to share some excellent news: ReachFive has been selected among the 42 French scale-ups featured in the Cybersecurity Startups Radar 2024. This recognition was awarded to us by Wavestone, in partnership with Bpifrance, on May 22, 2024.

ReachFive is now on the Salesforce AppExchange! Retailers can now enrich Salesforce Commerce Cloud customer profiles with ReachFive’s identity management to build unique journeys. 

Google Cloud and ReachFive, retail CIAM solution, ensure customer identity services are always available, from customer onboarding to consent management, in full compliance with security and privacy laws.

Imagino and ReachFive have joined forces to enable brands to recognise their customers at every interaction, and to provide them with a personalised, real-time and secure experience.

Consumers have been forced to shift their buying online and while some of this new behaviour could stick, will people continue to shop if online retail remains a purely transactional activity?  

ReachFive’s B2C-first CIAM platform and retail specialism enables retailers to put customer identity at the heart of the online experience for maximum CLTV.

If Boohoo and Asos are unable to attract those high street brand advocates from Debenhams, Topshop and Miss Selfridge to their online offerings by providing at least the level of service that might be expected in-store, then they are unlikely to become loyal customers. 

Damage to brand image, drop in sales, penalties or loss of trust... credential stuffing attacks are often disastrous for omnichannel and pure player brands. CIAM is a strategic element in the protection of e-commerce sites.

By forcing its brands to compete online just as they do on the high street, the company missed the chance to capture and engage customers as they moved through the entire brand portfolio, from 16 to 56. 

Jonathan Roch joins ReachFive as CPO. With more than 15 years of experience in product innovation, data solutions and building agile teams, his main mission will be to provide brands with a solution that helps create a frictionless customer journey, builds customer loyalty and accelerates digital transformation. Jonathan will also be responsible for understanding the needs of new markets, both in terms of new business sectors and geographical expansion.

ReachFive continues the expansion of its ecosystem by becoming a Microsoft preferred partner with "co-sell ready" status. ReachFive will be helping Azure customers accelerate their digital transformation. The company will now be able to offer its platform to a vast community of customers in 140 countries - accelerating international growth.

Leading football club Olympique de Marseille launches an innovation lab to put data at the heart of sports and business performance.